Subtly subversive, custom designed; Firstborn Jewelry is created by Shana Bentley, a New England native, artist and jeweler who values thoughtful and affordable design.
Services Provided: Creative Direction / Graphic Design / Print / Illustration
A widely letter spaced, contemporary slab serif typeface brings form and sophistication to the brand while organic shapes and a muted color palette provide its grounding to the natural elements used within the jewelry.
A flexible design language was built to ebb and flow with the evolving nature of the brand. The creative direction took advantage of the brand’s minimalistic yet unorthodox approach with progressive layouts and unexpected use of typography.
