Red House wanted a brand identity system for their waxed canvas dry goods business that embodied the simplicity of their lifestyle and the aesthetics of their product design.
Services Provided: Creative Direction / Identity Design / Graphic Design
The solution was to build the brand identity around a classic mid-century modern typeface to exemplify the brand’s visual voice of durability and style.
The stark color palette and minimalist approach paired nicely with the lifestyle components of the brand, allowing photography and products to take the lead.
