Sa Budnitz is a pediatric occupational therapist who specializes in encouraging healthy child development with a strong emphasis on creating & nurturing healthy relationships. Sa’s practice includes solution-focused family consultation, play & movement groups for parents with young children, and infant massage classes.
Services Provided: Creative Direction / Graphic Design / Print / Digital / Illustration
Project goals quickly focused on a creative evolution of the existing logo design. This rebrand would then inform a new, robust brand identity system built to capture the energy and spirit of Sa’s work.
Initial creative direction drew inspiration from Sa’s loving personality and intentional approach to her work. Geometric shapes found in functional children’s furniture became the building blocks of the brand’s visual language.
A dynamic set of geometric shapes, an energetic color palette and a handmade icon system work together to round out the brand identity system.
