Shantanu Nundy, MD, MBA, is a primary care physician, technologist, and business leader who serves as Chief Medical Officer for Accolade, which delivers personalized navigation and population health services to companies that cover over 2 million working Americans.

 

Services Provided: Creative Direction / Graphic Design / Print / Digital / Illustration

 

The SN Monogram was built with two goals in mind. The first was to create a logo that represents the technical yet approachable nature of Shantanu as a person. The second was to conceptually represent the convergence of knowledge & purpose and how this leads to change, beliefs intrinsic to Shantanu’s work.

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A wide range of illustrations and diagrams were created to support Shantanu’s core thesis that the future of medicine will be defined by three major shifts: Healthcare delivery will become distributed, digitally enabled, and decentralized.

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The creative direction then informed the cover art design for Shantanu’s latest book, Care After Covid. The design focused on the technical aspects of the book’s content and avoided cliché imagery to not mislead the viewer.

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