Threshold Training is a progressive gym with a focus on building an inspired community of athletes through their core coaching principle: personalized training performed collectively.
Services Provided: Creative Direction / Identity Design / Graphic Design
The foundational element of the brand is the TT icon. Built to embody the spirit of personalized progression through its upward facing form while its hexagonal container represents achievement. The result is a powerful design element that can be championed by all TT athletes.
The logo was backed up with a solid system of design elements that connected with the interior design of their facility. Dynamic typography and a unique tone of voice rounded out the system, helping their brand to stand out.
