Farmhouse Pottery wanted to breathe new life into their brand identity, expand their visual system to tell a deeper story and elevate their approach to graphic design to match the quality of the products they make.
Services Provided: Creative Direction / Identity Design / Graphic Design / Print / Digital
Special care was taken in the reconstruction of the laurel icon, the foundation of the brand. A complete overhaul of the icon addressed flat spots, live-trace artifacts and other blemishes left over from its original creation.
The typeface Sofia Pro replaced the existing, rudimentary font for use in the wordmark. The design system then expanded with the introduction of new brand and product design elements, strong typographic direction and a refreshed, progressive layout for both print and digital mediums.
