Establish Gatorade as an authentic player within the action sports space by combining functional benefit messaging with entertaining photo and video action content.
Go all day.
As creative director at Fuse, Gatorade’s action sports agency of record, I oversaw the creation and development of campaigns executed across print, digital and social media for several years. Helping launch Gatorade authentically into the action sports space, an emphasis was placed on partnering with top-level athletes and telling their compelling stories through photo and video content.
Video content racked up millions of views and was utilized to develop an interactive microsite for each sponsored athlete, allowing us to tell even deeper stories. A successful endemic print campaign was also designed and produced, along with a years-long artist collaboration effort, further cementing Gatorade as an authentic and relevant brand within the space.
Concept Development
