Elevate and refine the Mazoola brand from start-up status to a nationally recognized, mobile banking app for pre-teens and parents alike.
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As lead creative director on the project I worked to audit the existing brand and identify key opportunities for improvement and growth. This lead to a full retooling of every aspect of the Mazoola brand including logo assets, color palettes, tone-of-voice, messaging and app visualization.
A campaign was built to raise awareness and drive downloads of Mazoola’s mobile app with a focus on functionality, including the brand’s proprietary COPPA compliant safety and privacy features. The campaign spanned multiple channels including paid, earned, influencer programs, partnerships and social media.
