This episodic video series created for Mountain Dew took viewers on a journey to professional skateboarder Sean Malto’s hometown, Kansas City, a place near and dear to his heart.

 

Across six episodes, Malto and fellow Dew skateboarder, Curren Caples, shine a new light on what makes KC special, like a strong skate scene, good BBQ, DIY builds and a historic spot that helped jump start Sean’s career. I led the creative process from concept to final art direction, worked collaboratively with athletes and production partners and provided creative feedback and direction during post production edits.

Episode 1

Episode 2

Episode 3

Episode 4

Episode 5

Episode 6

Photo Direction: Keep it simple.

Staying true to Malto’s easy-going personality and positive nature, photo content was captured in an authentic way to ensure images didn’t come across as overly orchestrated. Mtn Dew product was integrated naturally into lifestyle moments throughout the shoot.

 
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