Oval Craft Brewing wanted an identity system that could appeal to the local community, represent their balanced approach to small-batch brewing and hint at the unique stories behind each one of their many beers.
Services Provided: Creative Direction / Identity Design / Icon Design / Packaging Design
The final identity system is based around a symmetrical hop cone which was built to communicate the balanced approach to brewing that Oval had become known for.
Strong, slab serif typography represents the working-class backbone of the community while a diverse set of auxiliary design elements and unique beer icons finish off the branding system.
“Matt was instrumental to my branding success. What started as an image in my head became a full branding package. The attention to detail in creating the identity that represents me and my product has been flawless. The influence of a strong branding package has helped my brewery to stand out amongst the rest.”
Jessy Jolicouer
Head Brewer and Owner
